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Dixon Drums Heavybag Media was contracted to create a brand image and marketing strategy for Dixon Drums US launch. Dixon's objectives were to create awareness for the new brand, educate amateur and experienced drummers to the Dixon product line, and motivate and support retailers carrying Dixon Drums. Heavybag Media helped Dixon define and assess their target market and set out to engage that niche by establishing an appropriate brand image. We then designed and executed a marketing campaign through multiple interactive channels that satisfies all three of the objectives. http://www.dixondrums.net Dixon Drums on MySpace |
Interactive
      
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Branding     
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Mobile   
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Film & Video       
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