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Dixon Drums Heavybag Media was contracted to create a brand image and marketing strategy for Dixon Drums US launch. Dixon's objectives were to create awareness for the new brand, educate amateur and experienced drummers to the Dixon product line, and motivate and support retailers carrying Dixon Drums. Heavybag Media helped Dixon define and assess their target market and set out to engage that niche by establishing an appropriate brand image. We then designed and executed a marketing campaign through multiple interactive channels that satisfies all three of the objectives. More... |
Conversations with friends and peers is a powerful influence in the decision making process. Heavybag Media's marketing strategy is to construct a community around the brand. This community encourages interactivity, engagement, and a feeling of ownership by developing strong consumer relationships.
Word of mouth, both online and off, is shaping the way people make decisions, do business and spend their time. To satisfy our clients' objectives we create integrated, interactive marketing plans that result in consumer participation.
More About Us
Word of mouth, both online and off, is shaping the way people make decisions, do business and spend their time. To satisfy our clients' objectives we create integrated, interactive marketing plans that result in consumer participation.
More About Us
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Heavybag West
241 N. Bowling Green Way Los Angeles, CA 90049 310 472 9803 jackie [at] heavybagmedia [dot] com |
Heavybag East
441 Chapel Street Suite 3-1 New Haven, CT 06511 203 624 4117 geoff [at] heavybagmedia [dot] com |