I was inspired by Gregarious' post on the pervasiveness of streams. Streams to me represent another step towards the end of top-down broadcast and the beginning of a confluence of information and communication exchange patterns that function multi-dimensionally. At this point, anyone who is active with social platforms and social tools has streams of information revolving around them. Streams are pervasive, (as Gregarious points out) in that they persist in cyberspace long after we take the actions that add to our streams.
The Significance Streams |
Submitted by Jackie Peters on Mon, 08/11/2008 - 21:21
Submitted by Jackie Peters on Mon, 08/11/2008 - 21:21
Who are we? The blurry line between "real" and digital life. |
Submitted by Jackie Peters on Sun, 04/06/2008 - 20:38
I don't know about my readers, but I spend a good 10 hours a day on my computer, and a good part of the balance on my Crackberry. I posit that the social web evolved as a result of our need for human interaction combined with our work keeping us tied to our computers. We can't interact physically as much as we would like to, so we find outlets online to live them digitally. And yet, by living "digitally," at least as far as I'm concerned, I feel that I've made so many more connections with people, had so many more interactions, than would ever be possible without the social web. The web is becoming more human. Humans are becoming more digital.
What's Happening in the World of Interactive Marketing |
Submitted by Jackie Peters on Mon, 03/24/2008 - 21:48
I just attended the OMMA conference in Hollywood. It inspired me to speculate on the future of online and interactive marketing; what's coming up in '08 and what's down the road. Several things strike me and inspire me. For instance, GM announced this week that it will dedicate half of it's $3 billion budget to digital and one-to-one marketing in the next three years. Wow. According to a recent survey by Prospero Technologies 90% of marketers who already use social media are planning to increase spending. Marketers say they are seeing their objectives reached or exceeded, even though they do not always have methodologies and metrics for measurement.
