Submitted by Jackie Peters on Sat, 03/04/2006 - 02:53Viral marketing can be an extremely effective form of word of mouth marketing. The process involves crafting a message that is designed to be propagated by its recipients.
Submitted by Jackie Peters on Sat, 03/04/2006 - 02:45Brand immersion is the act of integrating your brand into your customer's lifestyle. It's becoming evident that consumers show preference for brands that engage them on an emotional level. The overarching construct of brand immersion is creating content that people choose to experience. Provide your customers with the kinds of content that they find useful, stimulating or entertaining. By providing this sort of content, you are encouraging your audience to interact with your brand on their own terms. This process allows a connection to form on a real level unparalleled by traditional advertising. One of the best ways to immerse your customer in your brand is to create two-way communication. Encourage participation in the form of feedback, game play, viral marketing and word of mouth marketing. |
||
|
© 2009, Heavybag Media LLC
We're hosted on  |
One key to success in viral marketing, like other forms of WOM marketing, is to gain access to key influencers within your target audience. Influencers are individuals or groups of individuals who are opinion leaders and trend setters who have the ear of a significant audience.