When used correctly, social Media can be an extremely powerful way to form relationships with your audience and spread possitive word of mouth. When used incorrectly, it can really piss people off. We've all heard about failures like the Wal-Marting Across America fiasco, not to mention Target's faux pas, Rounders, oops!

So is there a secret formula for success in social media marketing? We know some things that don't work: lack of or false transparency, "invasion" of social networks, SPAM, rushing into SNs without understanding them and thereby breaking etiquette. When launching a social media campaign, there are different combinations of tactics and strategies that will work best for each combination of brand and audience.

Some tips: