My good friend Cathy Brooks asked my “Power BFF” Nicole Jordan and me to be a guest on her internet radio show, Social Media Hour last week, have a listen if you've got a spare hour. The show was a great opportunity for me to start verbalizing some of the thoughts I’ve been having lately regarding communications strategies, or rather, in many cases, lack thereof.

Too often marketing is approached as an ad-hoc jumble of tactics tossed against the wall in the hopes that one or two pieces will stick. I don't think the current economic situation is helping, people are in panic mode, they want results yesterday and are in such a rush and under so much pressure that they altogether forgo careful planning and strategy development. This panic-induced full on tactical assault just leads to poor ROI at best, if not complete and total disaster.