Breaking Out of the Echo Chamber-Identifying Early Adopters and Setting Sights on Mass Markets (Presented at NextWeb NY 9/15/08)

Breaking Out of the Echo Chamber - Early Adopters vs. Mass Markets

Breaking Out of the Echo Chamber - Early Adopters vs. Mass Markets Jackie Peters

(visit Scribd for the sideshow of this talk)

Below is an approximate transcription on the presentation, actually, it's my notes, which are probably a better read than the actual transcription...

1.

2.
Has everyone seen Forrester’s technographic ladder?