A relatively new addition to the marketing world is Bluecasting. Bluecasting is a process in which a message is broadcast to BlueTooth-enabled devices within a given physical area. This technology opens the door for a wide array of outdoor, point-of-purchase, and mobile marketing opportunities. Given the amount of Bluetooth headsets I see on people walking down the street, I would guess that quite a large percentage of mobile users have their BlueTooth turned on. I think the key to Bluecasting, as with any form of marketing, is relevance. I'm going to coin a phrase here: we don't want to Blam people (BlueTooth Spam.) But if the content that is broadcasted, or Bluecasted, is relevant to the recipient, and is introduced in a non-invasive way, Bluecasting has the potential to be really big.
Bluecasting for Marketers |
Submitted by Jackie Peters on Tue, 08/08/2006 - 17:19
Mobile Marketing |
Submitted by Jackie Peters on Thu, 03/16/2006 - 13:52
Though still in it's infancy, mobile marketing is gaining momentum. New marketing channels don't emerge often, and this one is a biggie. There's not another channel that keeps you hooked into your customer as constantly as mobile. Mobile marketing utilizes a complex mix of multiple technologies, marketing techniques and design principals.
According to a 2006 study by the Mobile Marketing Association (MMA) over 38% of US subscribers play mobile games on their phones. About the same number use text messaging. Nearly 12,000,000 subscribers participated in a TV or radio poll via SMS. These numbers are staggering considering that mobile phones currently outnumber land-lines in the global marketplace.
Brand Immersion |
Submitted by Jackie Peters on Sat, 03/04/2006 - 02:45
Brand immersion is the act of integrating your brand into your customer's lifestyle.
It's becoming evident that consumers show preference for brands that engage them on an emotional level. The overarching construct of brand immersion is creating content that people choose to experience. Provide your customers with the kinds of content that they find useful, stimulating or entertaining. By providing this sort of content, you are encouraging your audience to interact with your brand on their own terms. This process allows a connection to form on a real level unparalleled by traditional advertising. One of the best ways to immerse your customer in your brand is to create two-way communication. Encourage participation in the form of feedback, game play, viral marketing and word of mouth marketing.
Mobile Marketing Coming to Life |
Submitted by Jackie Peters on Tue, 01/31/2006 - 20:33
We're working with NFW Watches on some concepts for mobile marketing to help them boost their sales and branding efforts. We've been NFWs agency of record since the very beginning and all of the growth they've experienced lately has been awesome! It's great to think we have had an impact on the future of such a great company. We're looking forward to growing alongside NFW as they gain more and more momentum. To see NFWs great watches, and some of our work, check out the NFW website or see the case study at the Heavybag Media website.
