Social Media Marketing FTW!

Submitted by Jackie Peters on Fri, 05/23/2008 - 12:55

A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/23/social-media-marketing/

...We realize the power of citizen reporters, word of mouth, media sharing, transparency and interaction. We have the tools, we have the stats, we have the case studies, we know how to develop effective strategies.

Our job now is two-fold: make sure the fakers who claim they get it, but really don’t, don’t screw things up, and educate clients, potential clients and our peers so they are able to make intelligent decisions in selecting an agency and implementing a social media strategy...

Submitted by Jackie Peters on Fri, 05/23/2008 - 12:55

Social Media Marketing Primer: How Blendtec Got Its Face On

Submitted by Jackie Peters on Thu, 05/22/2008 - 15:27

Guest post that I wrote for Mashable, see the entire post here: http://mashable.com/2008/05/22/social-media-marketing-primer/

Before “Will It Blend,” Blendtec was a faceless company that manufactured blenders; their consumer grade blenders run around $400. The Will It Blend story begins shortly after George began working for the company. He was walking around the factory and stumbled upon Blendtec CEO Tom Dickson. Dickson was testing the new bearings in a blender by blending a 2 X4. The company’s employees went on with their work unphased, apparently the practice of “extreme blending” was a regular occurrence there at the factory.

Submitted by Jackie Peters on Thu, 05/22/2008 - 15:27

Wow, it's been a long time!

Submitted by Jackie Peters on Fri, 10/05/2007 - 23:25

Guess I've been busy, since JANUARY!!! No excuse for that. Big news, Heavybag Media now has an office in Los Angeles, in addition to our New Haven office, which is still fully staffed and humming along wonderfully.

We have been doing a lot of work with some of our clients in the social and professional networking space. It's really an interesting space to be in. Each online community has it's own set of rules, both official and unofficial, and there are new ones popping up all the time. I personally am now on Facebook, bebo, Ning, MySpace, YouTube, Mashable, Twitter, LinkedIn, plus I run this blog. Our company is represented on Ning, MySpace and soon to be Facebook. Though all of these sites are different in their own way, one common thread is the human factor.

Submitted by Jackie Peters on Fri, 10/05/2007 - 23:25