I recently had the pleasure of being interviewed on the Entrepreneur Magazine eBiz Show. We talked about interactive marketing and brand immersion. Here is a transcript from the first segment.
Rob: Jackie, welcome to the show.
Jackie: Hi Rob, thanks.
Rob: So let’s start right out with what is interactive marketing?
Jackie: Interactive marketing is a marketing strategy and it’s designed to encourage your target audience to interact with your marketing message. So this means we’re basically creating a two-way conversation between your brand and your target audience.
Rob: So can you give me just a couple of small examples to illustrate that?
