I was recently asked to be on a metrics panel at a local tradeshow. Preparing myself for this panel got me thinking about the metrics of engagement. Our firm is all about engaging the audience with the brand. This means not just measuring click-throughs and site visits, but number of actions taken and amount o f "quality time" spent with the brand. There are not any clearly defined metrics for measuring engagement.
Measuring Engagement |
Submitted by Jackie Peters on Mon, 01/22/2007 - 18:34
Submitted by Jackie Peters on Mon, 01/22/2007 - 18:34
Brand Immersion with a Web-Centric Approach |
Submitted by Jackie Peters on Sat, 01/06/2007 - 17:09
Marketing News – Oct 1, 2006 Issue
By Jackie Peters
Chief Creative Officer, Multi-Media
Heavybag Media (New Haven, CT)
The latest lingo is always good to know. However, when terms get overused they can get misinterpreted. Interactive Marketing is term that is getting a lot of lip service lately. However, as integrated marketing schemes blur categories, marketers need to redefine "interactive."
Consider "interactive" in terms of the broader definition of the word. As a marketing strategy "interactive" is a two-way relationship. Interactive marketing should sponsor voluntary participation from the consumer to interact with a message. When implementing an interactive marketing strategy, the goal is to create the most effective program to encourage consumer involvement.
Bluecasting for Marketers |
Submitted by Jackie Peters on Tue, 08/08/2006 - 17:19
A relatively new addition to the marketing world is Bluecasting. Bluecasting is a process in which a message is broadcast to BlueTooth-enabled devices within a given physical area. This technology opens the door for a wide array of outdoor, point-of-purchase, and mobile marketing opportunities. Given the amount of Bluetooth headsets I see on people walking down the street, I would guess that quite a large percentage of mobile users have their BlueTooth turned on. I think the key to Bluecasting, as with any form of marketing, is relevance. I'm going to coin a phrase here: we don't want to Blam people (BlueTooth Spam.) But if the content that is broadcasted, or Bluecasted, is relevant to the recipient, and is introduced in a non-invasive way, Bluecasting has the potential to be really big.
Entrepreneur Magazine eBiz Interview - Part I |
Submitted by Jackie Peters on Wed, 05/17/2006 - 13:07
I recently had the pleasure of being interviewed on the Entrepreneur Magazine eBiz Show. We talked about interactive marketing and brand immersion. Here is a transcript from the first segment.
Rob: Jackie, welcome to the show.
Jackie: Hi Rob, thanks.
Rob: So let’s start right out with what is interactive marketing?
Jackie: Interactive marketing is a marketing strategy and it’s designed to encourage your target audience to interact with your marketing message. So this means we’re basically creating a two-way conversation between your brand and your target audience.
Rob: So can you give me just a couple of small examples to illustrate that?
Silent Hill Movie Poster: Inadvertant Interactive Marketing? |
Submitted by Jackie Peters on Fri, 04/28/2006 - 14:33
The "Silent Hill" movie poster has spawned a grass-roots interactive marketing campaign. Artisits are responding to the posters by filling in the blank space where the girl's mouth should be. Artisits are filling in thespace with everything from goofy mouths to political statements. Mark Shoolery, from Shoolery Design, the agency behid the poster is "thrilled that the design has triggered such a wave of attention." And so he should be.
Getting people engaged, and involved in your brand is about the best outcome you can hope for from an interactive marketing campaign. In a way this poster works the same way as user sumitted content.
Check out this gallery of Silent Hill Poster Art.
