I just attended the OMMA conference in Hollywood. It inspired me to speculate on the future of online and interactive marketing; what's coming up in '08 and what's down the road. Several things strike me and inspire me. For instance, GM announced this week that it will dedicate half of it's $3 billion budget to digital and one-to-one marketing in the next three years. Wow. According to a recent survey by Prospero Technologies 90% of marketers who already use social media are planning to increase spending. Marketers say they are seeing their objectives reached or exceeded, even though they do not always have methodologies and metrics for measurement.
What's Happening in the World of Interactive Marketing |
Submitted by Jackie Peters on Mon, 03/24/2008 - 21:48
Submitted by Jackie Peters on Mon, 03/24/2008 - 21:48
Wow, it's been a long time! |
Submitted by Jackie Peters on Fri, 10/05/2007 - 23:25
Guess I've been busy, since JANUARY!!! No excuse for that. Big news, Heavybag Media now has an office in Los Angeles, in addition to our New Haven office, which is still fully staffed and humming along wonderfully.
We have been doing a lot of work with some of our clients in the social and professional networking space. It's really an interesting space to be in. Each online community has it's own set of rules, both official and unofficial, and there are new ones popping up all the time. I personally am now on Facebook, bebo, Ning, MySpace, YouTube, Mashable, Twitter, LinkedIn, plus I run this blog. Our company is represented on Ning, MySpace and soon to be Facebook. Though all of these sites are different in their own way, one common thread is the human factor.
Interactive Marketing for IT and Beyond: Commentary by Neil Harper |
Submitted by Jackie Peters on Fri, 05/19/2006 - 11:53
I recently received this commentary from Neil Harper. I found his possition compelling and concise.
I work in IT software marketing, and find myself increasingly disillusioned at the 'typical' marketing strategies employed by large software vendors - recently I was told that my previous company had executed a direct mail campaign to over 000's contacts to drive attendance towards a series of breakfast briefings they were hoping to run (this is in the financial services market) - the results were so poor that they had to cancel the events and have since launched an internal investigation to basically see who the finger of blame can be pointed at!
