Submitted by Jackie Peters on Tue, 09/16/2008 - 14:38Breaking Out of the Echo Chamber - Early Adopters vs. Mass Markets (visit Scribd for the sideshow of this talk) Below is an approximate transcription on the presentation, actually, it's my notes, which are probably a better read than the actual transcription... 1. 2.
Submitted by Jackie Peters on Thu, 09/11/2008 - 15:14
Submitted by Jackie Peters on Tue, 08/26/2008 - 18:10This is a guest post I wrote for Mashable - I've republished it here. I am pretty heavily involved in the expanding startup community here in LA, and make my way up to the Bay area on a regular basis. I meet a lot of entrepreneurs and see new startups every day. Many of these companies, and the entrepreneurs who found them are deeply ensnared in the echo chamber, they’re all drinking each other's Kool-aid. We’re talking about people who are not just at the top of the technographic ladder, they’ve gotten to the roof and are looking down on everyone else like they are a bunch of ants. |
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I like to take a holistic approach to marketing. Most people think that marketing is about promotion, or advertising, but that's a misconception. Marketing encompasses everything a company does to acquire customers and maintain relationships with them. It's about aligning a product with a market.