I recently decided it was time to hire a new strategist. I knew I wanted someone who was already getting their hands dirty and understood the social media landscape. I began by reaching out to people I know personally for recommendations as I trust WOM first and foremost. The particular position I'm looking to fill isn't an easy one, not tons of people out there with that skill set. No one I knew could recommend anyone who wasn't already doing their own thing or working for someone else. My next step was to post the job. But I wanted to weed out anyone who wasn't qualified. Posting on a site like Monster or Craig's List or just about anywhere would have left me with a stack of resumes to go through for people who definitely wouldn't have been qualified. I'm into niche, so I went niche.