The Fastest Talking Guy in Social Media Tells Us Where All of This Might Be Going

A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/22/future-of-social-media/

I’m here at day two of the Executing Social Media conference in Pasadena, CA. Blogger, PR stuntman, and social media maven Peter Shankman gave a very energetic keynote on how the social web is changing the way we do business and make money. Peter is CEO of The Geek Factory, Inc. and has recently launched Help A Reporter Out (HARO,) a service that helps journalists connect with sources.



Who are we? The blurry line between "real" and digital life.

I don't know about my readers, but I spend a good 10 hours a day on my computer, and a good part of the balance on my Crackberry. I posit that the social web evolved as a result of our need for human interaction combined with our work keeping us tied to our computers. We can't interact physically as much as we would like to, so we find outlets online to live them digitally. And yet, by living "digitally," at least as far as I'm concerned, I feel that I've made so many more connections with people, had so many more interactions, than would ever be possible without the social web. The web is becoming more human. Humans are becoming more digital.



Brand Immersion with a Web-Centric Approach

Marketing News – Oct 1, 2006 Issue
By Jackie Peters
Chief Creative Officer, Multi-Media
Heavybag Media (New Haven, CT)

The latest lingo is always good to know. However, when terms get overused they can get misinterpreted. Interactive Marketing is term that is getting a lot of lip service lately. However, as integrated marketing schemes blur categories, marketers need to redefine "interactive."

Consider "interactive" in terms of the broader definition of the word. As a marketing strategy "interactive" is a two-way relationship. Interactive marketing should sponsor voluntary participation from the consumer to interact with a message. When implementing an interactive marketing strategy, the goal is to create the most effective program to encourage consumer involvement.



The Bloktonik is Born!

So, I ran out of tonic water tonight mid-way through my second vodka tonic. Thus, the Bloktonik was born. It's 1/3 Vodka, 1/3 Tonic Water and 1/3 Sprite, with a teaspoon of lime juice. Mmmmm Blok-y. It's based on the popular Robotube Games mobile game. To really make it authentically, you have to use those little plastic colored ice cubes. You can get them pretty cheap from Crate & Barrel

I hear Robotube is going to release a PC version of Bloktonik any day now.



Mobile Monday in NYC

Geoff Brenna from Heavybag Media, Jason Cirillo from Roboutbe Games and myself all headed down to the city yesterday to check out Mobile Monday at the Samsung Center at Columbus Circle. We met all sorts of people who were invloved in the mobile community. I had the pleasure of meeting David Harper from WINKsite for dinner and drinks. We had some great converstaions about the future of the mobile space in the US.



Mobile Standards

Anyone involved in designing and building websites back in the early 90's remembers how difficult it was to get your site working across browsers, operating systems and screen sizes. While this is still a challenge today, it's not nearly as bad as it was. Now, imagine this problem compounded times 1,000. This is where we are with the mobile internet. There are a couple of ways of detecting what's referred to as the User Agent, which is the string that the devices browser creates to let us know things like the make and model of the handset, the screen size, the browser, etc. Both are clunky, unreliable and time-consuming to implement.



The Mobile Internet

Does it seem odd to anyone else that the mobile internet is evolving the way it is? Especially here in the US. It seems like the carriers have been slow to realize the potential. Many carriers have put up what is commonly referred to as a "walled garden" which blocks browsing any content that is not provided by the carrier. These barriers are slowly coming down. Our mobile game firm, Robotube Games has ridden the wave of challenges in delivering mobile content independently, outside of the carrier portals. It's been a rough road but things are finally beginning to open up. Although some carriers still will not allow binary transfers off network (they won't let you download a product that they're not selling.) What if AOL users could only buy products from AOL? I don't think many people would use AOL anymore, would they?