I was inspired by Gregarious' post on the pervasiveness of streams. Streams to me represent another step towards the end of top-down broadcast and the beginning of a confluence of information and communication exchange patterns that function multi-dimensionally. At this point, anyone who is active with social platforms and social tools has streams of information revolving around them. Streams are pervasive, (as Gregarious points out) in that they persist in cyberspace long after we take the actions that add to our streams.
The Significance Streams |
Submitted by Jackie Peters on Mon, 08/11/2008 - 21:21
Submitted by Jackie Peters on Mon, 08/11/2008 - 21:21
The Effect of Social Media on Music |
Submitted by Jackie Peters on Sun, 06/08/2008 - 19:39
The social web has changed the way people listen to, share and interact with music. Sites like Last.fm, Muxtape, Radioheadremix and iMeem put the user at the helm. They allow us to share, interact, distribute, collect and rework music.
Under the Radar Social Media and Entertainment Conference - Exploring the Socialverse |
Submitted by Jackie Peters on Fri, 06/06/2008 - 20:50
[Note, this is a repost of a post I did for bub.blicio.us]
I just got back from the Under the Radar Social Media and Entertainment conference on the Microsoft campus in Mountain View, CA. The conference series has been put on by Deal Maker Media since 2005. Thirty six startups were given an opportunity to present their companies to a panel of judges and an audience of peers, potential investors and companies interested in acquisitions.
Social Media Marketing FTW! |
Submitted by Jackie Peters on Fri, 05/23/2008 - 12:55
A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/23/social-media-marketing/
...We realize the power of citizen reporters, word of mouth, media sharing, transparency and interaction. We have the tools, we have the stats, we have the case studies, we know how to develop effective strategies.
Our job now is two-fold: make sure the fakers who claim they get it, but really don’t, don’t screw things up, and educate clients, potential clients and our peers so they are able to make intelligent decisions in selecting an agency and implementing a social media strategy...
The Fastest Talking Guy in Social Media Tells Us Where All of This Might Be Going |
Submitted by Jackie Peters on Thu, 05/22/2008 - 17:26
A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/22/future-of-social-media/
I’m here at day two of the Executing Social Media conference in Pasadena, CA. Blogger, PR stuntman, and social media maven Peter Shankman gave a very energetic keynote on how the social web is changing the way we do business and make money. Peter is CEO of The Geek Factory, Inc. and has recently launched Help A Reporter Out (HARO,) a service that helps journalists connect with sources.
Social Media As Automated Word of Mouth |
Submitted by Jackie Peters on Fri, 05/16/2008 - 20:00
Studies indicate that word of mouth is the most influential and trusted source of information for North American consumers when considering a product or service.
How to Twitter (the right way) on Behalf of Your Brand |
Submitted by Jackie Peters on Mon, 05/12/2008 - 13:00
Ever heard of Twitter? If you hadn't, now you have and I'm willing to bet you'll be hearing it a lot more.
Twitter in a nutshell
Twitter is a messaging platform, also referred to as micro-blogging. Information is exchanged between users in the form of messages comprising 140 characters or less. Updates are sent and received via web, SMS or third party applications like Twhirl. The basic idea is you choose who's updates you want to follow, and others choose to follow your updates. Updates are fed into your feed where you can see what the people you follow are doing. Conversely, your updates are sent to your followers feeds.
More on how brands can effectively harness social media - expanding on "participate, don't invade" |
Submitted by Jackie Peters on Mon, 04/14/2008 - 17:49
When I think about all of the monster catastrophes that so many brands have brought upon themselves by conducting social media marketing incorrectly, a few commonalities start to surface:
1. Lack of or false transparency
2. Failure to engage
3. Invasion strategy
You would think by now these folks would get it, but it seems like many brands are still floundering. What seems to be happening is someone, either on the brand team, or at an agency, or many times both, says "hey, this social media thing is really heating up, let's do something quick to get in there." And then a bunch of people with no experience in the space come up with a plan using their traditional media backgrounds to make a big impact in a short period of time. NNNNT (score board buzzer), wrong.
Marketing, Media, Technology, Content and Conversation - Connecting the Dots |
Submitted by Jackie Peters on Wed, 04/09/2008 - 18:02
I started my career 12 years ago as a programmer. I then transitioned into design, animation and interactive presentations, followed by a bit of video editing, then creative director. For the past seven years I have run an interactive marketing firm. I feel like my professional history, combined with my lingering passion for each page in that history, gives me a unique perspective.
Who are we? The blurry line between "real" and digital life. |
Submitted by Jackie Peters on Sun, 04/06/2008 - 20:38
I don't know about my readers, but I spend a good 10 hours a day on my computer, and a good part of the balance on my Crackberry. I posit that the social web evolved as a result of our need for human interaction combined with our work keeping us tied to our computers. We can't interact physically as much as we would like to, so we find outlets online to live them digitally. And yet, by living "digitally," at least as far as I'm concerned, I feel that I've made so many more connections with people, had so many more interactions, than would ever be possible without the social web. The web is becoming more human. Humans are becoming more digital.
