I like to take a holistic approach to marketing. Most people think that marketing is about promotion, or advertising, but that's a misconception. Marketing encompasses everything a company does to acquire customers and maintain relationships with them. It's about aligning a product with a market.
Submitted by Jackie Peters on Thu, 09/11/2008 - 15:14
Submitted by Jackie Peters on Tue, 08/26/2008 - 18:10
This is a guest post I wrote for Mashable - I've republished it here.
I am pretty heavily involved in the expanding startup community here in LA, and make my way up to the Bay area on a regular basis. I meet a lot of entrepreneurs and see new startups every day. Many of these companies, and the entrepreneurs who found them are deeply ensnared in the echo chamber, they’re all drinking each other's Kool-aid. We’re talking about people who are not just at the top of the technographic ladder, they’ve gotten to the roof and are looking down on everyone else like they are a bunch of ants.
Submitted by Nick Dynice on Wed, 08/20/2008 - 01:24
As many already know, Scrabulous, the wildly popular Facebook game based on Scrabble, developed by bothers Rajat and Jayant Agarwalla of Calcutta, India were sent a cease and desist letter back in January from the lawyers of rights holders to the Scrabble's concept and brand; Hasbro (US and Canada) and Mattel (international), and then latter sued in July. Between January and July, Hasbro licensed the rights to Scrabble to Electronic Arts (warning: superfluous press release) and they began development on the official version of the game.
Submitted by Jackie Peters on Mon, 08/11/2008 - 21:21
I was inspired by Gregarious' post on the pervasiveness of streams. Streams to me represent another step towards the end of top-down broadcast and the beginning of a confluence of information and communication exchange patterns that function multi-dimensionally. At this point, anyone who is active with social platforms and social tools has streams of information revolving around them. Streams are pervasive, (as Gregarious points out) in that they persist in cyberspace long after we take the actions that add to our streams.
Submitted by Jackie Peters on Wed, 07/23/2008 - 19:48
There is a lot of buzz these days about social media. Everyone's trying to figure it out. There are some who understand it, and some who might be missing the mark. The "web" is quickly, and deservedly, becoming a science unto itself. The web is still perceived by the majrity as a platform. A medium. An "it". When, as I observe it to be, the web is much more, it's "where," "when," "how," and "why." And most importantly "who." My friend Stowe Boyd refers to practitioners of social media as "the people formerly known as the audience" - a term I am quite fond of. In general, this is a concept that the world of marketing communications has yet to catch on to.
Submitted by Jackie Peters on Wed, 07/09/2008 - 21:01
The Social Media Club announced today it's newly formed interim Board of Directors. The board boasts a roster of highly-regarded industry leaders; a truly amazing group of people that I am honored to be a part of.
Submitted by Jackie Peters on Sun, 06/22/2008 - 03:19
Thoughts have of late been percolating in my mind. Thoughts about how the internet has impacted society, what it's meant so far and where all of this may be heading. The social web has had enormous impact on everything from our social lives, to our professional lives, to how we discover, purchase and discuss products and services. Personally, I love the impact the social web has had on my life, my career and the personal and professional interactions I have. I feel like as a society, prior to the social web, we tended to compartmentalize our lives. There was the "work me" the "social me" the "parent me" and so on. The social web has broken down barriers and given us permission to be human.
Submitted by Jackie Peters on Thu, 06/19/2008 - 20:09
Let's face it: banner ads have been tanking for a long time. The term "banner ad blindness" was first coined in 1998 by Jan Panero Benway and David M. Lane.
In July of '07,Dave Morgan blogged about a study that he conducted with AOL on ad clicking behavior.
Ninety-nine percent of Web users do not click on ads on a monthly basis. Of the 1% that do, most only click once a month. Less than two tenths of one percent click more often. That tiny percentage makes up the vast majority of banner ad clicks.
Submitted by Jackie Peters on Wed, 06/11/2008 - 13:16
I attended the Digital Media Summit in Hollywood yesterday.
Here's the pitch from the event web site:
"Hollywood and content producers are faced with a Hobson's Choice: Make your content available to all for free online - and potentially see your core business cannibalized. Or hold onto copyrighted content tightly...and watch as an amoral generation of youngsters steals it."
Is it really that dire? I saw an awful lot of head-scratching going on. No one seems to know quite what to do about this whole "social media thing." Charlene Li gave a great presentation on social media and groundswell, a primer I think many in the room desperately needed. Thanks Charlene!
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