As indie film distributors have disappeared, self-distribution for filmmakers is gaining traction giving filmmakers hope that they will be able to make films and create career sustainability. Perhaps it should be called self marketing, not self distribution as distribution is really not the issue. Making the film is what you as filmmakers are trained and inspired to do, but most of you are not marketers. Having an understanding of how marketing works can mean the difference between success and failure when it comes to DIY distribution. One of the mantras in the DIY movement is to find, connect and engage with your audience. The “find your audience to market your film” part is great advice and for most marketers this is routine for their business.