There is a growing movement in independent film to incorporate a new position, the Producer of Marketing and Distribution, into a films production team. Filmmaker/author Jon Reiss has coined the term and I believe is responsible for the birth of the position. This is an important step forward for the DIY filmmaker who wants to retain his films rights and control his own destiny through self-marketing. However, there are a few obstacles to overcome for this position to be successful. Here are the marketing responsibilities Jon has listed for the PMD.
What are the qualifications needed for this new position?
To perform the job successfully the PMD will need to posses or have an understanding of the following skill set:
Market researcher
