Part One
This is part one of a two-part series to help Independent Filmmakers use YouTube to help you market your film and build a brand around you as a filmmaker. Part One is how to develop a strategy for YouTube and better understand the platform. Part Two will drill down into the tactics of how to get more views for your video content.
Why are you putting your movie trailer on YouTube?
Your movie trailer is created to market your film. It is not your film.
This post is about using YouTube to market your film and build your reputation as an independent filmmaker.
Yours goals should include:
- Increase awareness and interest for your film
- Develop and sustain positive word of mouth
- Build an audience
- Promote you (as a director/writer/producer)