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Heavybag Media is at its heart a collection of people with brains that work forwards, backwards, upside down, left, right and sideways. We approach communication as an art form. There is no magic formula or canned solution. Each brand, each person, each situation is unique and requires a unique strategy, and its own set of tactics. In all cases, we take a holistic approach. The whole is greater than the sum of its parts, and understanding how all of the parts work together makes it even greater.

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Film Marketing

With today's fragmented audience and overwhelming choices, success depends on building a stronger connection between your film and the audience it serves. Read more

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Editor's note: This is first guest post from Jon Reiss.

Let me clarify some of my feelings about the PMD. I will add my universal caveat that every film and situation is different. But here are some important guidelines:

1. The best case scenario is that a PMD is on board as a full collaborator and worker from as close to inception of the film as possible. No later than beginning of prep. This allows for, what I feel, the optimum of the integration of audience connection and engagement (which is what distribution and marketing is at its essence). If you wait till you have finished your film – you are in a world of hurt (I’ve said that before, but I don’t think I can say it enough) because this connection building and engagement take time and effort and cannot be hurried.